Case Studies

Discover facts and lessons learned from crowdfunding campaigns launched in Canada and internationally.

How to figure among the most highly remunerated creators on Patreon

Subscription-based crowdfunding can be very lucrative. It certainly has been for the group behind LoadingReadyRun, which figures among the most highly remunerated Canadian creators on the Patreon platform.

Mages of Mystralia: Crowdfunding as a promotional tool

A late-stage crowdfunding campaign can be the ideal opportunity to create buzz around a game launch. It was a winning strategy for Montreal studio Borealys Games.

Added-Value Services Offered by Crowdfunding Platforms

Major crowdfunding platforms, such as Kickstarter, Indiegogo and Ulule are now offering an array of complementary services to accompany creators during and after a campaign.

Mercenary Kings

How can a crowdfunding campaign help you to stand out among the industry’s major players?


After having experienced a great deal of success during its first two years in operation, the InvestYYC crowdfunding platform slowly began losing speed. At the beginning of 2016, it announced that it was ceasing its operations...

He Hated Pigeons

When a crowdfunding project becomes a creative quest and marketing tool, and drives a tight-knit, vibrant community...

Out with Dad

The award winning Canadian series about a girl and her single dad, at a time when she's coming of age and coming out.

Wuxia the Fox

Wuxia the Fox case study: an ambitious children’s book project becomes an interactive story through a tablet app.

Bublcam: a successful hardware crowdfunding campaign

Toronto’s Bubl Technology raised almost four times its initial $100,000 target, but it was only the start of a long road, paved with unsuspected delays.

The Cuban Hat Project Case Study

Mix between crowdfunding and crowdsourcing, the Cuban Hat Project has allowed audiences and members of the documentary industry to participate in the selection of the best documentary pitches at different Canadian and international markets.

The Autobiography of Jane Eyre

The Autobiography of Jane Eyre (AoJE) is a modern day transmedia adaptation of Charlotte Bronte’s classic novel, Jane Eyre, set in Vancouver, BC.

Solar Roadways

Case study on two entrepreneurs who could start building some solid interest in their project before their crowdfunding campaign was even launched.

“The Long Dark” video game Case Study

With enough funding from the CMF to create a prototype for its first game, Hinterland Studio still needed massive support from the community to achieve its full ambition for The Long Dark, a first-person, post-disaster survival...


Rarely do we focus on funding campaigns that did not reach their goal. Still, there are many lessons to be learned from the post-mortem of a failed campaign, starting by putting into perspective what represents a...

Star Citizen

Star Citizen marks an important step in the history of crowdfunding, because it extends a campaign well beyond its initial objective and incorporates major crowdfunding mechanisms into the creative dynamics of the project itself.

Castle Story case study: The importance of the community

Castle Story is the amazing journey by two young graduates who raised over $700,000 in a month to fund their game. Learn in this case study how François and Germain built and maintained a passionate community...

The Age of Stupid

Investment Model Case Study: The Age of Stupid

Pebble Watch

A record-breaking pre-sale crowdfunding campaign: Pebble Watch (Kickstarter)

Within Every Woman (CA)

Overwhelming support for a first-time feature length documentary filmmaker: Within Every Woman (Kickstarter - HotDocs Curated Page)

Double Fine Adventure

Record-breaking Donation-based crowdfunding campaign: Double Fine Adventure (Kickstarter)

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