Snoobe Case Study: Lessons from a “failed” campaign
Rarely do we focus on funding campaigns that did not reach their goal. Still, there are many lessons to be learned from the post-mortem of a failed campaign, starting by putting into perspective what represents a failure and what constitutes a success.
This case study about the Snoobe mobile app fundraising campaign is a priceless source of information for anyone preparing to instigate a campaign.
The Cuban Hat Project Case Study
Mix between crowdfunding and crowdsourcing, the Cuban Hat Project has allowed audiences and members of the documentary industry to participate in the selection of the best documentary pitches at different Canadian and international markets.
How likely is your crowdfunding campaign to succeed?
The odds of successfully completing a crowdfunding campaign are roughly 50%. But beyond that baseline statistic, there are a number of controllable factors that can have a significant impact on your success rate.
The latest "Facts & Stats" post shares some insight on how the platform, the funding model, the type of project, the initial momentum and the strength of social networks can influence the chances of successfully completing a crowdfunding campaign.